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  • Pride Month 2024

    In celebration of Pride Month 2024, we highlight the importance of Michael Goodyear‘s article “Queer Trademarks” https://lnkd.in/dd7Cjqup This pivotal work examines the impact of the U.S. Supreme Court decisions in Matal v. Tam and Iancu v. Brunetti on the registration of LGBTQ+-oriented trademarks. These landmark decisions have facilitated the reappropriation…
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  • Solight: Utilizing Natural Light

    By Ayelet Shwartz
    On days like these, we find strength and hope in every piece of good news. We're excited to share that Solight , a valued client of ours, has successfully installed a natural light harnessing solution at one of the Israel Railways' logistics facilities in Be'er-Sheva.
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  • Driving Green Futures: Celebrating World Intellectual Property Day with a Focus on Sustainable Patents

    By Zvi Jacobson
    Patents play a complex role in green technology innovation. They undeniably stimulate innovation, potentially leading to more compelling technologies, price reductions, and increased accessibility. However, there are concerns that patents can create cost barriers and monopolies, hindering the widespread adoption of green technologies, especially in developing countries. Initiatives like patent licensing pools and technology transfer schemes aim to balance these concerns and increase access to these innovations. Some patent offices and organizations provide incentives to support green technology development and adoption, encouraging R&D investments, collaborations, and funding.
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  • למחזר פלסטיק עם פלסטיק

    נכתב ע"י Ayelet Shwartz; Edith Sokol
    יום כדור הארץ העולמי מצוין על ידי האו"ם ב 22 באפריל החל משנת 2009, להעלאת המודעות לאיכות הסביבה ולטיפול במשבר האקלים. הנושא המרכזי השנה הוא יצירת מחויבות עולמית להפחתת שימוש בפלסטיק ב 60% עד שנת 2040.
    קרא עוד
  • Recycling Plastic with Plastic

    By Edith Sokol; Ayelet Shwartz
    The United Nations has been observing Global Earth Day on April 22 since 2009, aimed at raising awareness to environmental quality and addressing the climate crisis. This year's central theme is a global commitment to reducing plastic use by 60% by the year 2040.The United Nations has been observing Global Earth Day on April 22 since 2009, aimed at raising awareness to environmental quality and addressing the climate crisis. This year's central theme is a global commitment to reducing plastic use by 60% by the year 2040.
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  • MAY THIS PASSOVER BE A HOLIDAY OF FREEDOM

    As we observe Passover this year, it becomes challenging to speak of rejuvenation and bloom, to discuss the essence of spring and the joy it usually brings. This season, the theme of ‘Freedom,’ one of the profound epithets of Passover, resonates with unparalleled significance.   This year, it beckons us…
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  • “Practical Innovation” on International Women’s Day 2024

    By Ayelet Shwartz
    In anticipation of International Women's Day tomorrow, we salute "Practical Innovation." our esteemed client and a leading entity in the realm of Israeli innovation, predominantly managed and operated by women. Tal Leizer, CEO and founder, established the company in 2010 following her tenure as CMO and PDM at notable food companies, including Shemen Industries Ltd. and Soglowek. The inception of Practical Innovation aimed to inject groundbreaking innovation into the product launch process—a challenge many businesses find daunting—thereby fueling a significant growth engine tailored to each business and its unique capabilities.
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  • Online Brand Protection

    By Erin Sherf
    Challenges and strategies for protecting trademarks in the digital age - domain name disputes, cybersquatting, and online counterfeiting. Protecting trademarks in the digital age comes with a unique set of challenges due to the global nature of the internet, the proliferation of online platforms, and the speed at which information spreads. In this article, I will discuss the challenges and strategies for safeguarding trademarks in the digital landscape.
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